You have about eight (8) seconds | Digital Marketing
Did you know the average length of the human attention span is eight seconds? You read that right – 8 seconds. When considering a landing page design for a website, eight seconds is about the amount of time you must catch someone’s attention once they arrive on site. Feeding the end user exactly what they are looking for is critical to holding someone’s attention OR serving up exactly what they are looking for. And that’s no simple task! Serving up the information ABOVE THE FOLD and having it visible front and center is is a strong digital marketing strategy for custom website design.
First impressions are crucial. Lack of traffic and failing to keep your website the end-user’s attention might be because your “above the fold” content isn’t catchy enough. So many custom web designers spend large amounts of energy on making a website visually appealing. That’s great but if it’s not convincing readers to stay by holding their attention, then website traffic and growth won’t be realized. Relocating engaging content above the fold along with easy-to-find contact information can help to convince the end user to stick around, subscribe, buy, and/or call where applicable.
Looking for custom digital marketing strategy?
STOP: Give Bizopia a call at 832-327-3230! Offering complete website overhauls or starting from scratch is what we do and it starts with an interview of you. We build relationships with our clients from the get-go. No templates are ever used -everything is totally custom and designed specifically for your company, service or product with your input. Post site design, we build complete and strategic marketing plans that fulfill client goals. Give us a holler – we answer our own phones during the hours of 8:30am to 5:30pm. Go ahead…give us a call.
Learn more about our digital marketing services and how we employ “above the fold” techniques today! Follow Bizopia on Facebook, Linked In, Instagram, Twitter and Pinterest for more #MarketingMonday shares!