Interested in using social media as a lead-generation tool? Simply searching for certain keywords on social media platforms can deliver quite a few leads, if you are willing to work the system and dedicate time to it. Knowing what keywords your customers are looking for can help locate new customers for your business. But what are the keywords you should be using in order to find the best leads?
Consider ALL keywords as viable
Ask your friends what words they would use to search for your products or services. You are the expert in your industry, and sometimes we have to remind ourselves of just that. We know the “proper” words that “should” be used to search for our products and services but others might not. Potential buyers might use “generic” words – think “coke, soda and pop.” Finding all potential words for substitute or “generic” products on social media can produce interesting results. Try it.
Pay attention to Google’s keyword suggestions
Utilize the Google keyword research to search your main keywords. Google provides keyword suggestions and groupings based on your provided keyword. There are many free keyword generation tools available for your searches that are not affiliated with Google.
Keyword research is one of the most important things you can spend time on whether for search engine optimization or social media strategic planning. Using the right keywords for optimizing social media posts can result in lead generation providing a ROI on time spent.
Examine & analyze your own data
A great place to start is with your website. Are you currently ranking for certain keywords on Google, Yahoo or Bing? If so, integrate those keywords into you social media posting strategy. Take a minute, and search on social media platforms that are applicable for your company. If you are real-time ranking on certain words on Google, Yahoo and Bing, there is more than likely social media activity around those keywords as well.
Examine & analyze your competitors
Yes, this is the oldest trick in the book, but it sure can return profitable results. Why wouldn’t you be interested in what your competitors are doing? Take a minute and search for your competitors on Google using their proper name. What keywords appeared in the SERPs? Now, use those words on your social media. Who pops up? Your competitors?
Using these suggested research methods on your competitors, can deliver discussion groups, pages, and other types of events related to your industry. Dig deeper and you will find lists of followers who have regularly engage with your competitors. We know you’ve heard the old saying, “Keep your friends close, and your competitors closer!” Know what they are doing – it’s pretty easy to see when something is working!
If you have been under-utilizing keyword technology, spend a bit of time today researching what your competitors are doing. If you realize you are in over your head, call us. We manage social media marketing and search engine optimization for our clients on a daily basis. We let YOU do what YOU do best, while WE do what WE do best. Call Bizopia today – The Perfect Place for Business Online!