Did you know that 45% of small businesses use pay per click advertising? Houston pay per click ads help you improve your brand’s reach and visibility. They also allow you the flexibility you need for your marketing strategies. About 65% of all ad clicks come from those who are looking to purchase something immediately. Therefore, ignoring Houston pay per click could be hurting your bottom line. Pay per click advertising campaigns offer many benefits to your small business.
Houston Pay Per Click Ads Help You Reach Your Target Audience
Houston search engine marketing allows you to advertise to specific consumers. So, you can easily reach your target market using pay per click advertising. There are a few ways you can customize your ad to reach the consumers you want to target. For example, you can set your ads based on location, demographic, keywords, and even time of day.
Additionally, you can use re-targeting Houston pay per click ads aimed at those who have already visited your website. By directing some of your ads toward these consumers, you can keep your business at the forefront of their minds. Oftentimes, this leads to increased sales for your company.
The great thing about PPC advertising is that it’s immediate. As soon as your marketing specialists have created the headlines and ad copy, you can start your campaign. Many small businesses invest in more pay per click advertising after they roll out a new service or as they implement search engine optimization strategies to get higher up on search engine result pages.
Traditional forms of marketing can take time to implement and may not reach your target market. Take, for instance, a radio ad. First, you must write and record an ad that you believe will be effective. Then, you must work with the radio station to start playing your ad. All this, and you’re not even sure if the station’s audience will be interested. Houston pay per click ads are faster and more effective at targeting your specific market.
Enhance Your Brand Awareness with PPC
In addition, Houston pay per click ads can instantly boost brand awareness. With pay per click advertising, you can instantly spark interest in your market. When consumers see an advertisement online, they learn what you have to offer. Some businesses are concerned that consumers only click on organic results, not pay per click ads. However, this isn’t necessarily the case. Between 36-50% of customers don’t recognize the difference between paid ads and organic results at the top of search engine results pages. Even with those who do, you still increase attention to your brand. So, Houston pay per click can help consumers get to know your name, who you are, and what you have to offer.
You’re in Control with Houston Search Engine Marketing
Another benefit of Houston search engine marketing with pay per click is that you are in complete control of your advertisements. Consider what happens when you rent a billboard – you reach anyone that drives by and are usually stuck in a contract for a certain amount of time. So, even if your campaign isn’t effective, you still have to pay for your billboard.
By contrast, pay per click advertising offers you flexibility. First, you set your budget per click. So, whatever you are comfortable with spending for marketing is exactly what you’ll spend. Additionally, you can easily change your keywords, target audience, and other elements to increase your campaign’s success. Finally, you can even pause or stop your advertisement spending immediately if you need to. Therefore, Houston pay per click advertisements put you in the driver’s seat for your marketing campaigns.
Houston Pay Per Click is the Perfect Tool for Testing & Research
Another important benefit of using pay per click advertising is that you can use it to test strategies for other marketing forms. Pay per click advertising is highly measurable and easily changeable. Therefore, PPC ads are a great way to test the market with new products or services, or even a new headline or graphic for your website.
Pay per click results can help you evaluate how consumers react to something new from your brand. For example, say you’re considering adding a new product. Creating an ad campaign can help you determine how much demand exists for that product. Generally, you want to look at the number of people who clicked on your ad versus the number of people who saw your ad. This is called your click through rate and can help you test the waters before investing a lot of energy into a new product.
Also, pay per click ad measurements can help you determine where you should focus your energy. Most likely, your business has a few main services that people are looking for, as well as other services that are less sought after and are often upsells for your main services. Running pay per click ads can help you evaluate what your target market is looking for so you can focus on promoting your more marketable services. Once again, the main measurement that you’ll likely look at for this information is the number of clicks compared to the number of people who saw your ad.
Get Started with Pay Per Click for Your Small Business
As you can see, pay per click advertising is an incredibly powerful, convenient, and cost-effective marketing tool for your small business. With an experienced digital marketing team at your side to create and monitor your ads, your small business can gain customers, revenue, and marketing insights to help you achieve your goals.
At Bizopia, we help you strengthen your online presence to drive consumers to your website. Our team uses progressive methods for your Houston web design, search engine optimized content creation, social media marketing, and search engine marketing to amplify your brand to the world. We provide excellence in everything we do. No matter which industry your business is in, our professionals can help you achieve your business objectives. Take advantage of our free website analysis and call us today at (832) 327-3230 to learn more and get started on improving your digital marketing strategies. We look forward to the opportunity to work with you.