Take a look at your company website’s homepage. Is it attractive? Does it convey the message you want it to? Your homepage Houston website design is often the first opportunity you have to prove yourself to potential customers. To effectively turn traffic into conversions, your Houston website design should include a homepage that interests your potential customers. This will help encourage them to dig further into your site.
What’s So Important About the Homepage?
You likely have many different pages on your website, so what’s the big deal about the homepage? Most of your website’s traffic gets directed to your homepage. Additionally, search engines generally view it as the most powerful page of your website. Therefore, your Houston website design needs a homepage that appeals to both customers and search engines.
For a successful website homepage, you need a good, simple headline that explains who you are and what you do. This is one of the first things both your website viewers and search engine crawlers see and can help determine their opinion of you. While it may seem like a good idea to have a vague headline to draw interest, search engines and online consumers are looking for a clear, concise description of what you do.
Additionally, your homepage should include visible and straightforward navigation. The key point of your homepage is to get people to spend time on your website and look around. However, if they aren’t sure how to find the information they are looking for, they may click out of your site and onto your competitors’ instead.
Why Use Professional Houston Website Design?
You may be thinking “I can do that, why should I enlist professional website design services?” Simply put, your website’s design is directly linked to how your customers perceive you. Experts estimate that 94% of consumers base their impression of a website on its design. Also, 48% of people associate your website design with your company’s credibility. Your Houston website design and hosting should depict your business, its values, and also explain why customers should work with you. That is a lot of burden that your website design must carry. However, website designers and SEO experts specialize in creating a site that does all of that and more. Companies with design-driven websites are about 69% more likely to exceed their business objectives. Therefore, choose a team with experience to help your Houston website design be successful.
Important Homepage Elements for Your Houston Website Design
There are several key essentials your homepage should include to help your business. Focus on what your customers will want or need to know about you and your services. Also consider how you can encourage them to take the next step in working with you. Here are some elements that your homepage should include:
While this may seem like a no-brainer, many websites fail to provide information that their customers need. Your homepage should include information about your key products and services, what sets you apart from your competition, and a clear call-to-action. People who visit your website generally need all this information to convert to becoming your customer. It should be quite clear which problem your business solves and what you provide. Also, a call-to-action helps show your customers what you want them to do. Whether you want them to give you a call or fill out an online form, you want them to do something other than stare at your homepage. If you don’t provide this information, they don’t have a direct path to conversion and may work with your competitors instead.
However, it’s also important to note that you shouldn’t put so much information that it overwhelms your website visitors. Your homepage is like a snapshot of your brand. Focus on the core information and keep it concise and informative. You can then encourage your website visitors to click on your other web pages for more detailed or specific information about each of your services.
Also, you should include an easy way to talk to a real person from your company. You can do this in a few ways. One of the easiest ways is to include your phone number in a few different areas of your Houston website design. For example, the top of the page and the bottom of the page. You may also choose to include a chat feature on your homepage. The key point is that people need to know that they can reach you quickly and easily when they need to, so be sure you put this valuable information on your homepage and throughout your website.
Your Company’s Achievements
In addition to ensuring your customers have all the information they need, your homepage is also where you should brag a little. However, you must do this in the right way to build trust with your site visitors. A great way to showcase your credibility is to include information about any awards, certifications, or associations your business holds. This is a quick and easy way to show customers that your company is noteworthy and trustworthy. If you have won multiple awards over the years, choose the most recent or the most prodigious so it’s not overwhelming.
Additionally, customer testimonials are an amazing achievement to show off to people researching your business. In fact, 79% of people say that they trust online reviews and testimonials. As you’re beginning the process with your Houston website design team, be sure to gather some shining testimonials from past and current customers. Including these on your homepage can make a huge difference in how your website visitors perceive your company and encourage them to work with you instead of others in your industry.
At Bizopia, we use progressive techniques and strategies to help your business compete online. Our management team has over 50 years of combined experience in the telecommunications and website services industries. When you work with us, you get a highly skilled and experienced team on your side. We offer a range of services, from website design and search engine optimization to Houston search engine marketing and social media marketing. Call us today at (832) 327-3230 to learn how we can make the web work for you.