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When to Redesign Your Business Website

drawing of website layout from Houston digital marketing agency
Your Houston digital marketing agency can help you redesign your business website to work better, look more modern, and drive more conversions.

When was the last time you redesigned your business’ website? If it’s been a while, it’s time to reach out to your Houston digital marketing agency for a new site. Website redesign projects are important for maintaining results and visibility in today’s digital world. However, how do you know if it’s time for a website redesign? In this blog, we’ll explore this question and some tips for a site redesign project for your business. 

Website Redesign with Your Houston Digital Marketing Agency

As you may have guessed, a website redesign project is where your Houston digital marketing agency completely redesigns and revamps your website. However, it’s important to understand exactly what this means. It’s more than simply updating some of the pictures or the colors on your site. 

A website redesign is where we completely rejuvenate your site, from the code and structure to the content and visual design. It’s a big project that involves many specialists to help you enhance your visibility online and make a great impression on your customers. 

Tips from Your Houston Digital Marketing Agency for Deciding When to Redesign Your Business Site

Most businesses have a website in place these days, but how do you know when it’s time for a website redesign? Many sources online try to give an exact timeline, such as every two to three years. While this may work as a good guideline, this isn’t a hard-and-fast rule. If your website is generally working well, then there’s likely no need to redesign your business’ website. Instead, we recommend evaluating your site regularly and looking for common signs that you need to update your site. Here are some things to look for:

Is the Design Outdated?

One of the easiest ways to know if it’s time for a website redesign is if your current site is outdated. A website may have outdated design, structure, development, or information. 

Take a look at your website (or, better yet, let us do it for you for free). Does it look visually modern? Does it work well? Is it still running on flash? Usually it’s pretty easy to notice an old or outdated websites. Trends come and go pretty quickly in the website design field.

However, don’t just pay attention to what the site looks like. Also look at what it says. Do you have incorrect or out-of-date information on your site? Is the information still in-line with industry or regulatory standards? If most of the content on your site is old, then it may be time for a website redesign. 

Now, we know we said there are no rules to when you need a new website, but typically if it’s been more than five years since your last website redesign, then your site is probably outdated and in need of an overhaul. 

Does Your Site Match Your Goals?

Our Houston digital marketing agency frequently runs into businesses whose websites don’t actually fit their goals and strategies anymore. For instance, maybe you’ve changed your messaging or focus. If your website doesn’t completely and authentically reflect your business and its goals, then it’s time for a site redesign. Everything on your website should be accurate and showcase your business as it exists today, not several years ago. 

Did you Recently Rebrand?

In a similar vein, if you recently rebranded, then you’ll probably need a website redesign from your internet marketing agency. Rebrands often involve changing strategies, marketing elements, service focuses, and even core values. If your website doesn’t match who your brand is today, then it confuses customers and can reduce your credibility. So, any time you go through a rebranding, we recommend evaluating whether you need to redesign your website as well. 

Is Your Site Set Up for Houston SEO?

It’s also important to ensure that your website matches your Houston SEO strategies. Older websites may not have all the elements needed to be search engine friendly. Also, if you have too little content or lower quality content, it affects your rankings on search engine results pages. Your Houston digital marketing agency can evaluate your site from an SEO perspective to help you know if you need a website redesign to boost your rankings. 

Website Redesign Process with Your Houston Digital Marketing Agency

Our Houston digital marketing agency has a comprehensive and streamlined process for your company’s website redesign based on over 20 years in the industry. This allows us to effectively create a website that gets you results as soon as possible. 

The first step is planning, which involves meeting with your team to understand your business. Then, our experts get to work mapping out pages on your website, keyword strategies, content needs, as well as visual elements to include in your site. 

Once you approve the plan and provide any marketing assets you have, we start designing a website that matches your brand and helps you get conversions. We also start creating the necessary content to help you get found online through Google and other search engines. 

Next, we develop a working website with all the code and structures needed to make your website fully functional, mobile friendly, and also easy for search engines to crawl. This working website goes through rigorous testing before we send it to you for final approval. Once approved, we go live with your new website and start marketing your website through social media, blog posts, and regular SEO audits.

Important Information our Houston Digital Marketing Agency Needs to Know for Site Redesign

There are several key pieces of information needed for your company’s website redesign project. Some of them include:

  • Your Core Services: To properly prioritize pages, content, and keywords, we need to know not only what your services are, but what are your primary focuses. This is often the top one or two services that make you the most money or bring in the most customers. 
  • Your Audience: For your website redesign, we need to know who your audience is. What is their profession? Are there any predominant characteristics, like age or gender? This information helps us tailor site design, keywords, and content to the customers you are looking to attract. 
  • Your Value Add: What makes you different from your competitors? We know you have an advantage, and we need to make sure that is clear to your site visitors. 
  • Your Goals: It’s also important to understand what your goals are for your site. Now, obviously most businesses are looking for more sales, but is your goal for your visitors to give you a call, fill out a form, or purchase a product directly from your site?

Total Digital Marketing Solutions from Bizopia

When you need website design services, our team at Bizopia is here to help. We are a top Houston digital marketing agency with decades in the business. Our team is proud to serve small and medium businesses in the Greater Houston area through our comprehensive internet marketing services, from website design to ongoing marketing through social media, SEO, and pay per click advertising. We are your one stop for all your digital marketing needs. Reach out today for a free website and marketing analysis to learn what is and isn’t working with your online presence.