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Houston SEO: Why You Need Fresh Content

Person at computer creating content for Houston SEO
Fresh content on a regular basis can help boost your Houston SEO results.

Houston SEO helps increase online visibility for your business through your website. During the website creation or redesign stage, you likely learned how important it was to have good quality content for all of your pages that use relevant keywords for your business. However, what many business owners don’t realize is that you also need to update your website with fresh content regularly to help improve your results. In this article, we’ll explain some of the reasons you need fresh content for good SEO. 

Content Helps Your Houston SEO Strategies

Let’s have a quick refresher course on why content is necessary for your Houston SEO strategies. 

Content is a pretty broad word. It includes images, videos, and text on your website. Search engines read this content to help categorize which searches you should rank for. For instance, if you are a construction company, you should probably rank for searches like “construction near me,” but not for searches like “purple t-shirt.” 

That’s why it’s so important to have good quality content and optimize it for search engines. Houston search engine optimization includes many different activities, such as using relevant keywords throughout your website, labeling images and videos with alt-text, and using linking strategies to make sure search engine crawlers can get to every page of your website through links. All this helps show Google and other search engines what your website is about so they can show it to people searching for relevant topics. 

Without content, your website likely won’t rank well, as search engines won’t be able to tell what searches are relevant for your business. It’s like a business card with just a name and missing the company, title, industry, and telephone number. You need content to give search engines context for what your website is about. So, it’s critical to have good quality content for SEO purposes. 

When redesigning your website, we take care of the content for you to help you get results for your business, including great rankings, traffic to your site, and conversions. 

Why is Fresh Content Important for Houston SEO?

However, many business owners make a mistake after their new website goes live: they don’t invest in ongoing Houston SEO and content. 

Fresh content is incredibly important for continued results. New content can take many forms, including:

  • Blogs
  • Videos
  • Images
  • Whitepapers
  • Case studies
  • New site pages

Providing fresh content on a regular basis is a great way to “feed” search engines and users with more information about your business. 

Here are some of the many ways fresh content can help SEO:

New Content Means More Frequent Crawling and Indexing

Adding fresh content to your website through blogging, new pages, fresh gallery images, and other avenues is a good way to show Google that you update your website frequently. Search engines generally want to make sure their indexes are accurate and up-to-date, which means they go back and recrawl and reindex websites on an ongoing basis. 

If they notice that a particular website adds content often, then they may come back and crawl the site more frequently. This can help you get your new content indexed faster so it appears in relevant search results. 

Fresh Content can Improve Houston SEO Rankings

When it comes to Houston SEO, content is king. Search engines like new, high quality, and informative content. As far as Google is concerned, the more the merrier. 

The more content you have on a particular subject, the more Google can understand what you do and the searches you should rank for. Also, if you have a lot of high quality content on a subject, it can increase your authority score with Google, which is a major ranking factor. 

New content is also a great way to incorporate more keywords into your website. For instance, with marketing services from our Houston digital marketing agency, you get a certain number of optimized blogs each month centered around your core keywords and similar keywords that your business should rank for. Fresh content is another opportunity to show search engines that your website should be at the top of the results for those keywords.

More Opportunities to Connect with Your Target Audience and Get Traffic

Also, new content is a great way to connect with your customers and increase traffic. Good content provides value for a website visitor, whether it answers a question, educates them on a particular subject, or entertains them. Therefore, more content means even more opportunities to get in front of your audience and make a great impression for your business. 

For instance, say someone is searching for a particular pain point that your business can solve. If they find a blog that empathizes with them and gives them information on your solution, that’s a great way to turn a website visitor into a loyal customer. It also can help increase traffic to your website, which increases brand awareness and may also improve your Houston SEO rankings. 

Important Things to Know About Houston SEO and Fresh Content

Now, fresh content is important, but not all fresh content is good. There are things to keep in mind before you start putting up pages, blogs, and other new content. Otherwise, the new content could even hurt your results, rather than help. 

Your Content Must be Good Quality

Above all, your website content should be good quality. Otherwise, search engines may penalize you. Many search engines use something like a scoring system for your website. Every piece of high quality content earns you a point. However, poor quality content can take points away. So, you want only good quality content by search engine standards. Of course, search engine algorithms are more complex than this, but this is a good way to look at it.

Therefore, even if you add fresh content every week, day, or hour, if it isn’t good quality, you can probably kiss your results and rankings goodbye. You want quality and quantity, but if you have to choose, go with quality for content. 

So, what does good quality content mean? There are several key elements of high quality content that search engines look for:

  • Provides value for readers
  • Is easy to read and digest for a large audience
  • Includes keywords to help give readers context
  • Uses facts and quality information
  • Shows expertise, authority, and trustworthiness

You Need to Optimize Content for Houston SEO

It’s also important to note that any fresh content you put on your website should be optimized for search engines. This can help you get better results for rankings and traffic. For instance, if you have a great picture of a project you want to add to your gallery, it’s important to add alt text to that picture. Otherwise, search engines won’t be able to tell what it is.

Fortunately, our Houston digital marketing agency can help take care of this for you. We not only provide fresh content each month through blogs and social posts, we can also optimize new pages and other content you want to add to your site. This way, you don’t have to learn all the details of Houston SEO just to be able to add new content to your business website.

Work with our Houston Digital Marketing Agency to Get Fresh Content & SEO Results

Our team at Bizopia is here to help you get results for digital marketing. We specialize in search engine optimization to increase your visibility online. Our team handles all your online marketing needs for you so you can focus on other aspects of your business. Choose our experts for website design, SEO, content marketing, social media marketing, and paid advertising to help you hit your goals. Get started with our free website and marketing analysis to learn how we can help!