The ultimate goal of marketing is to increase sales. It might be through customer loyalty, brand recognition, or lead conversions. At the heart of marketing is the purpose of driving sales and profit. Therefore, as part of a complete online marketing strategy, Houston SEO can help increase sales in the modern age. That is why many of your competitors are investing in SEO services – to gain more customers and market share! Part of growing your business and boosting sales is improving your company’s online presence.
What is Houston SEO?
Houston SEO is an internet marketing strategy. SEO stands for search engine optimization. The primary intent of search engine optimization is to get your website to appear on relevant search results pages for search engines like Google, Bing, Yahoo, and DuckDuckGo. For example, let’s pretend you sell paper. The objective of SEO for your pretend paper company is to help you rank number one for relevant searches like “buy paper” or “where to buy paper.”
Now, you might be wondering how you achieve this. You can work with our Houston digital marketing agency for SEO services. This involves many different strategies and phases. SEO services include things like keyword research, creating quality content, and managing links on and to your website. Investing in search engine optimization for your company offers high ROI compared to many other types of marketing. SEO can help increase sales for your business when used the right way.
How Does Houston SEO Increase Sales?
Many people know that SEO is important for today’s businesses, but they often don’t have an answer as to why. Answers might range from increasing traffic to the website to improving your internet presence. Growing your business is at the core of these responses. You want to get more customers and make more money. SEO can help boost sales in many different ways.
Attracting Traffic to Your Website
Houston SEO can help you rank higher on search engine results pages (SERPs), which can get more traffic to your company’s website. People are incredibly unlikely to stray from the first page to find what they are looking for, so you want to rank on the first page as high as possible for relevant searches. This helps increase the chance that people will click on your result and go to your website.
How does more website traffic increase sales for your business? Well, it comes down to basic math. More traffic to your website equals more leads to your team, which also generally equals higher sales.
Driving Conversions
Ever heard the phrase “you can lead a horse to water but you can’t make him drink?” Well, more traffic often does mean more leads and sales opportunities. However, search engine optimization from our Houston internet marketing agency can also help improve the quality of the traffic arriving to your website. This is because your website’s design and content are tailored to keywords your customers are searching for every day. This means that people can easily find you when they need your products or services, which can help increase conversions from your website traffic.
The key here is to consider search intent and how people use words when searching online. Back to the imaginary paper company example, if someone simply Googles “paper,” they could be looking for many different things. They might want to know how to make paper, the history of paper, or maybe even instructions for making a paper airplane. Using this keyword is often incredibly competitive and may not give you quality leads that convert into loyal customers. Instead, it’s necessary to choose focus keywords that indicate the intent to buy paper products from your company. With this in mind, it’s also critical to create content that answers questions and provides important information to your potential customers so they can go further down the sales process. Since search engine optimization focuses on these strategies, you can see how Houston SEO can help drive sales.
Houston SEO Pairs Well with Content Marketing
We have mentioned that content is important for Houston SEO. The copy on your website and about your company on the internet helps Google and other search engines get to know what your business does and where it should rank you for certain searches. Good quality content is typically rated much higher because it has authority and credibility. Therefore, SEO strategies are often paired with content marketing to help provide content that people are looking for. For that reason, our Houston digital marketing agency’s SEO services include blog articles that offer dual purposes: increasing your ranking for certain keywords and providing content that people want to read.
Let’s keep going with the paper company example. We discussed that you likely want to rank for the keyword “buy paper.” In addition, many people might be searching for what types of paper to buy for different uses around the office. This is the ideal opportunity for a content marketing blog article that uses the keyword “buy paper,” and the topic of types of paper you might need for different things at work. Content marketing is a great way to help increase sales because it is often more subtle. You’re not outright advertising your pretend paper products, you’re providing useful information people want to know. This can bring potential customers to you by simply providing content that is valuable to them for one reason or another.
Houston SEO Means Enhancing Your Website
In addition, Houston SEO projects also typically begin with an update of your current website to make it more search engine friendly. If you have an older website or a low quality website, it’s likely working against you as far as your online presence and your search engine rankings. Improving your website also has some important benefits that can increase your company’s sales as well.
Quality Information
Part of improving your website is providing information to potential customers that makes it easier for them to convert. Not only does this involve creating new content for your web pages that helps sell your products or services, but also providing an attractive website design that makes that information easy to take in. You shouldn’t underestimate the value of this for sales. In many cases, your customers are just looking for good, trustworthy information that is easy to digest and understand. Because your website redesign for SEO helps provide this, your new website can also help improve sales for your business.
Improving Your Credibility
A new, modern-looking website also helps improve your credibility to potential customers. Many people today equate your online presence and website to how trustworthy your business is. An old, outdated, or just poorly designed and written website works against you by lowering your company’s reputation in the eyes of many of your potential customers. Improving your website can help increase sales by simply making your company look real, legitimate, and up-to-date with online trends.
Need Houston SEO and Online Marketing Services? Choose Our Top Houston Digital Marketing Agency
Our digital marketing experts at Bizopia use proven methods to improve your online presence. We’ve been helping businesses since 2001 find success on the internet through SEO, website design, social media, and paid advertising services. As a leading Houston internet marketing agency, we provide quality services for businesses of all types and sizes. Ready to get started? Fill out our free website and marketing analysis to get a no obligation evaluation of your current site and marketing strategies and to learn how we can help grow your business with digital marketing.