Businesses in all industries can benefit from Houston PPC ads. PPC (pay per click) advertising is an effective online marketing tool to help you gain visibility online and also increase conversions. As part of our search engine marketing services, we provide PPC set up, optimization, and management for your business.
One of the most important components of a successful PPC campaign is a list of relevant, effective keywords. The keywords for your ad campaign choose who sees your company’s ad, how much you spend, and also whether customers convert. In this blog, we’re going to give you the rundown on PPC keywords and how our team helps you choose the right keywords for your marketing strategies.
What is Houston PPC?
First, let’s talk about what PPC is. PPC stands for pay per click advertising and it’s one of the most common forms of advertising on the internet. Google Ads is one of the most popular platforms for Houston PPC, so we will focus on that option for this article, though you can also invest in PPC on other platforms like social media and even other search engines.
PPC on Google Ads essentially gives you the option to pay to have an ad appear on search engine results pages. Do a quick Google search for practically any product or service you offer and you’ll notice them at the top and bottom of the page. They are marked as “Ad” on the left side of the URL, both on desktop or mobile.
There are many benefits to using PPC for your company’s marketing strategies, including:
- Cost-effective advertising
- High ROI
- Flexible budgets
- Valuable data
- Price is performance-based
Another reason to invest in PPC advertising? You get fast, quality results if your campaign is set up right.
Immediate, Effective Results
One of the most attractive reasons why businesses invest in Houston PPC is that these ads offer fast results. While organic traffic is by far the most cost-effective way to market your business online, it does take time. Organic marketing has more of a snowball effect because it requires a high volume of good quality content.
By contrast, PPC advertising starts working immediately. This is because it relies primarily on the quality of the ad, the keywords you choose, and the landing page you send users to. Therefore, we generally recommend choosing both organic and PPC services for a well-rounded online marketing strategy.
Of course, setting up an ad may sound fairly simple. In fact, it is simple to set up an ad. What is difficult is setting up an effective ad that minimizes cost and maximizes returns. That’s why companies choose our internet marketing agency to set up, optimize, and monitor their PPC campaigns for them using our expertise, creativity, and industry knowledge.
What are Keywords for Houston PPC?
One important part of a successful Houston PPC campaign is the keywords. Ad keywords have a large effect on the price of your campaigns, placement of your ad, as well as the number of conversions they create.
Google defines pay per click keywords as “words or phrases describing your product or service that you choose to help determine when and where your ad can appear.” That means the keywords for your ads affects which searches your ad appears in, as well as whether you’re at the top of the ads or not.
Choosing Optimized Keyword Lists for Houston PPC Campaigns
Choosing the right keywords for your PPC ads is important. Many business owners see this as a fairly easy task, but it actually requires a lot of research and experience. The key is to choose words and phrases that:
- People search for regularly
- Are cost-effective
- Are most likely to encourage conversions
When it comes to choosing keywords for your business, there are a few things we look at to come up with a winning strategy for your PPC ads.
Choose Specific, Relevant Keywords for Houston PPC Ads
The first thing we look at is how specific the keywords are. Broad terms may have large search volume, but may not offer great results. Take, for instance, the keyword “SEO.” If someone searches for SEO, they might be looking for definitions, tips, or strategies, not necessarily a digital marketing agency that helps with SEO. However, the keyword “best SEO agency” is more specific and also generally has more of a search intent of people looking for an agency to provide SEO services for them. So, our team looks at keywords associated with your industry and picks specific keywords that are more likely to yield results for your campaigns.
Consider Your Audience and the Words They Use
Another important part of choosing the right keywords for your Houston PPC campaign is understanding the audience and the words they use. While there may be a specific term everyone in your industry uses for a service you provide, that doesn’t mean that your customers use that term when searching online. For example, business owners looking for a new website likely aren’t searching for keywords like “HTML website design” or “CSS website design.” These are code languages and industry jargon that, even if you know what they are, probably aren’t what you’re going to search for. Instead, most business owners are likely searching for terms like “website design” or “business websites.”
Therefore, it’s essential to think like a customer and what terms they use for things. Sometimes, these terms are even “wrong,” from your industry’s point of view. However, using the language your audience uses can provide better results for your campaigns.
Look at Budget and Keyword Cost
Of course, it’s also important to look at your budget and how much each keyword costs. If there is high competition for a keyword, then the cost per click is generally much higher. So, it’s also important to consider the cost for each keyword and choose keywords that are most cost-effective for you. Our PPC specialists take care of this by looking at many different factors, including search volume, competition, and level of purchase intent when choosing the right keywords.
Quality Score Affects Your Houston PPC Ad Placement for Your Keywords
Even the best list of keywords for your PPC campaign won’t yield great results without a good Quality Score. Quality Score from Google Ads essentially determines the quality of your ad compared to others. Google uses expected click through rate, ad relevance, and landing page quality to determine your PPC Quality Score. Quality Score can affect both the placement of your ad as well as the cost per click for your ad. Our internet marketing agency optimizes your ad to achieve good Quality Scores for better ad performance.
How Houston PPC Keywords are Different from SEO Keywords
If you are also using SEO strategies for your business, you might know a little bit about SEO keywords. However, it’s important to note that SEO keywords are often much different from PPC keywords. Therefore, oftentimes you will have different core keywords for these different digital marketing services.
The primary difference is the search intent. While SEO keywords typically target searchers at every stage of the sales funnel, usually PPC keywords focus on those in the buy stage. So, while SEO keywords might include things like “What is PPC?” or “PPC for businesses,” the pay per click keywords are often more focused on sales. For instance, they might include “PPC management services,” or “PPC advertising agency,” as they have a higher level of purchase intent and are more focused on selling, rather than informing.
PPC Optimization from Houston’s Top Internet Marketing Agency – Bizopia Digital Marketing
Increasing online visibility is simple when you choose our team at Bizopia. We are a full-service digital marketing agency serving Houston businesses of all sizes and industries. Our services include website design, SEO, PPC, and social media management to provide you with total solutions for your online marketing needs. Get started by getting a free online marketing evaluation from our team to learn how we can improve your results.