Every brand has a story to tell, and your Houston internet marketing agency should show it off to your customers. However, you might be wondering what this means, why it’s important, and how to accomplish this in your website. A narrative website for your company can help draw visitors in and guide them through to conversion. It also creates a memorable experience for your customers so they’ll come back again and again. However, for this to work effectively, your story must be authentic, organic, and compelling. Ensure your website fits your company’s narrative and inspires your customers.
What is Website Narrative? How does My Houston Internet Marketing Agency Accomplish this?
What do we mean by a narrative website? You might be picturing a childhood storybook. However, adding a picture of a dragon or telling a fable won’t necessarily improve Houston search engine optimization for your business. The goal of website narrative is to take your visitors on a journey through the purchase. However, when done correctly, you give your customers a unique experience they won’t forget. Your Houston internet marketing agency offers expert help with this.
Humans naturally look for connections between cause and effect. This is essentially what a story is. Every story presents a problem or conflict and then a solution. Your company does this every single day with your products and services. Your website narrative should follow a basic flow, such as:
- Introduce the reader to your brand and present a problem
- Solve the problem with your products or services and present supporting facts
- Guide your reader through the purchase process and explain the next steps
However, it’s important to make these elements unique for your readers. No one wants to read bland, forgettable explanations filled with technical jargon. Instead, ensure your company’s personality and brand identity shine through. How do you achieve this? There are several components to achieving a narrative site.
Storytelling Elements for Your Website
When you think of a story, you might think of words on a page. While this is important as well, your Houston internet marketing agency incorporates more elements of storytelling. Visual design, content, and user experience should all come together to tell your company’s story.
The visual elements of your website design include color, font, pictures, white space, and other ingredients that come together to create a unique website. These visuals have an important part to play in your company’s story. For example, if your narrative involves a calming tone, you’ll likely want to stick with soothing colors like blues and greens.
Pictures are a major part of storytelling for your business’s website. Images are easy to take in and help convey your narrative right off the bat. We process information from pictures faster than we do from words. Therefore, your website should include pictures that help show people your story. For example, if you want to explain that your product will make people happy, use pictures of people smiling or laughing.
Content from your Houston Internet Marketing Agency
Written content also plays a key role in telling your brand’s story. However, it’s important not to force a narrative, as it can come off as artificial and likely won’t serve its purpose. Your customers need a story that’s real and helps them through the process to conversion. This can be as simple as explaining how your products have evolved over time to provide them with higher quality, longer-lasting results. Or it might explain how your services will take care of something really inconvenient for them so they don’t have to.
Storytelling content paired with Houston search engine optimization can help you increase your sales. A narrative not only encourages people to make a purchase but also keeps them interacting with your site, which can also boost search engine results. Therefore, these two important strategies for your website content work side-by-side to help you achieve your company’s goals.
Narrative website design is all about taking your visitors on a journey. However, that doesn’t mean you can skimp on the technical details. In fact, doing so will likely ruin your other efforts. User experience encompasses how visitors interact with your site, how easy it is to navigate, and whether your site is mobile-friendly. These parts of your website must work impeccably. Otherwise, it’s a frustrating experience that takes away from the story and will likely turn your visitors off. It can lead to lower conversions and even hurt your Houston search engine optimization results.
It’s important that your website is intuitive and easy-to-use. Customers don’t want to have to spend a lot of time and energy trying to figure out how to make a purchase or how to set an appointment. This just causes frustration and distracts from your message. Therefore, your digital marketing agency creates easy ways to interact with your site and convert to loyal customers.
What Story Should Your Houston Internet Marketing Agency Tell about Your Company?
Not sure what your company’s narrative is? It most likely comes so naturally to you that you aren’t aware it’s really a story. Try answering these few questions:
- Why did you start your company?
- What problem does your business solve?
- How do you solve this issue?
- What makes you unique in your industry?
Your answers likely just told what your story is. Your Houston internet marketing agency can use these answers to create your website’s narrative. Whether you realize it or not, your brand’s personality and identity shine through in conversations like these. That’s why we sit down with you to discuss your business and learn a little bit about how you operate before designing your site.
Incorporating Your Narrative Into Your Website
So, how can your Houston internet marketing agency come up with all this information and apply it for your business? Meeting with you and going over some basic information helps us understand who you are. Then, we start creating your website with your input to ensure it fits. It’s a collaborative process with you to make sure your site helps you reach and exceed your business objectives with a high quality, unique design.
At Bizopia, we help companies large and small reach their goals by building custom websites, optimizing for search results, and managing their reputation through social media. Our team is here to use digital marketing strategies to help get traffic to your website, get customers to engage with your company, build loyalty, and boost your sales. Get started today by filling out our free website analysis form or calling us at (832) 327-3230. We look forward to hearing from you!