Advertising is key to getting a foothold in Houston’s competitive market. From traditional printed materials to online Pay-Per-Click (PPC) ads in Houston, there are many ways to get your business name and message out there. But which approach really offers the best value?
In this post, we will examine the pros and cons of each advertising approach, taking into account factors such as reach potential and cost-effectiveness. Ultimately, although there is still a place for traditional print ads, the fact is that the majority of consumers today turn first to an online search when they are looking for a local business to meet a particular need.
Our team can help you navigate the world of PPC advertising in Houston—contact us today to learn more about how online advertising could benefit your business.
Shifting Your Advertising Strategy for Your Houston Business
Print advertising has long been a staple in Houston’s marketing game, but are the pros still outweighing the cons? On the pro side, print ads offer a tangible experience as something a consumer can physically hold in their hand and peruse without distraction. This helps create a positive and memorable impression of your business for the consumer.
Typical types of print ads include:
- Direct Mail
- Newspaper ads
- Magazine ads
However, print ads can quickly become expensive, requiring more resources and time to produce a quality print item, distribute it, and measure its success. Additionally, a set number is printed and distributed, putting a cap on the potential reach of the ad.
While traditional print ads have been a staple for decades, digital ads are becoming increasingly popular due to their wide reach and cost-effectiveness. Digital ads offer unique advantages like real-time performance metrics and the ability to target specific demographics. With Houston PPC, you can take advantage of this modern approach to advertising and enjoy higher chances of success than ever before.
Digital Ads Connect You Directly to Potential Customers
In the competitive and actively growing market in Houston, you may find that traditional advertising methods simply aren’t bringing enough new customers in through the door. This is where Pay-Per-Click or PPC advertising can be a game-changer, especially for Houston businesses that want to thrive and succeed.
PPC is a way to get your website in front of consumers at the exact moment they’re searching for your type of products or services. When they do an online search, your business will be displayed at the top of the search results, putting your information directly in front of them.
Because they are strategically set up based on location and keywords, PPC ads can help you reach your ideal audience, get more leads, and ultimately increase your sales.
Google PPC and Local Ads in Houston: How They Work
When it comes to Google ads, there are two types: PPC and Local Service Ads. Both types have their advantages, and businesses can decide which option works best by identifying their goals and target audience.
Google PPC allows advertisers to bid on specific keywords that are relevant to their business. Then, when a searcher types in those same keywords on Google, the ad appears at the top of the search results page. If they click on your ad, you pay a small fee, usually around $3. This type of advertising allows you to reach potential customers at a cost that fits your budget. It is ideal for businesses who want to reach customers beyond the city of Houston.
With Local Service Ads, you pay per lead, rather than per click like with regular Google PPC ads. These ads appear at the very top of search engine results pages, above regular Google ads. They work by targeting individuals within a specific geographic location, making them perfect for local brick-and-mortar businesses.
Determine Your Digital Advertising Budget and Goals
If you want to launch a digital advertising campaign, the first step is to identify your goals. By setting clear objectives, you can tailor your PPC campaigns to achieve those goals. Two key goals to identify are which business objectives your marketing strategy supports, and whether your intent is to increase brand awareness or to generate more leads.
Next, determine a budget for your online advertising. By allocating a specific monthly budget towards your Houston PPC efforts, you can track the outcomes of your ads and adjust your budget accordingly. Advertising budgets can range widely, but the average small business in the U.S. spends up to $1,000 monthly on PPC advertising, and medium businesses up to $10,000 per month. With online advertising, it’s easy to reduce or increase your ad spend. Instead of pre-paying a set amount for a year of advertising, you have the flexibility to adjust your budget after assessing ad performance over a couple of months.
But before you jump right in, it’s important to identify your specific goals. With careful planning and execution, your business can achieve great results through digital advertising in Houston.
Maximize Digital Ad Performance for your Houston Business
There are several strategies you can implement to maximize your digital ad performance. Here are some ways to ensure you launch a successful campaign:
- Choose a small, strong group of core keywords that will be your main focus. Use this core to develop a relevant keyword cluster that captures related searches and points them back to you.
- Make sure your targeting is on point. Clearly identify your audience, then use demographic and geographic targeting to reach them.
- Ensure you consider the timing of your ads; seasonality and trends can play a big role in the success of your campaigns.
- Identify how you will measure your success, and monitor your analytics closely to measure your return on investment.
Effective Houston PPC Ad Campaigns with Bizopia
Whether you need specialized PPC advertising services or assistance in creating other online campaigns, our team is experienced and ready to help. With our knowledge of the local market and understanding of Google advertising services, we are positioned to maximize your advertising investment.
Our team helps local businesses generate results with effective digital marketing practices. Contact us to discuss your ad options today!