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Busted: 3 Surprising SEO Myths

Houston Search Engine OptimizationHouston search engine optimization or SEO is a hot topic for businesses. Achieving a higher rank on search engine results pages (SERPs) is the goal of any business with an online presence. And, SEO is the process used to improve SERP standings.

The power of SEO seems to have taken on almost mystical proportions. Myths in the SEO world abound. Some are relics from the old days. So-called online marketers who promise anything, but deliver little perpetuate others. No wonder business owners are confused.

Is there some mystical process to rank better? Are there tricks you can use to guarantee a No. 1 Google rank? What is the truth behind effective Houston search engine marketing?

Here are three surprising Houston search engine optimization myths that will not go away.

Myth 1: SEO Guarantees the No. 1 Spot

Secretive behind-the-scenes processes result in a quick and magical rise to the top of Google’s SERPs. In the right hands, SEO guarantees a No. 1 spot.

Truth: Are higher rankings and even No. 1 possible? Yes, both are feasible. But, no one can guarantee the top spot. In the past, keyword stuffing and other tricks worked short term. But, Google constantly changes its algorithms and refines the search process. As Google technology caught up with keyword stuffing and other tricks, sites that initially ranked well fell to the basement. There is no magic bullet when it comes to the No. 1 spot.

Myth 2: Keyword Density is the Only Way to Go

Using keywords a specific number of times within a web or blog page is the way to get higher rankings.

Truth: After keyword stuffing tanked, a keyword density of 3 percent became standard practice. It also worked for a time. It was much less the magic bullet keyword stuffing had been, but it did a decent job of earning websites higher rankings. So, what happened?

Google changed its algorithms again. Google results now pull keywords not only from page content itself but image tags and links. The density of a keyword in content is less important now within a business blog or website content than it once was.

Myth 3: SEO Success is Only About Content

High-quality content is the only thing you need to get higher Google rankings.

Truth: Content is valuable. Content is necessary. But, it is not the be-all and end-all to SEO success. To achieve higher rankings, a business requires an effective Houston website design, authoritative backlinks and multilayered search engine marketing strategies.

There is no magic Houston search engine optimization formula when it comes to better rankings. Genuine SEO experts know the difference between using tricks and applying a sound but effective overall strategy.

If you are ready to implement SEO strategies that work, give the professionals at Bizopia a call at 832-327-3230.