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Why Do Brick-and-Mortar Stores Need an Online Presence?

Houston web design - Bizopia
If you own a brick-and-mortar store, effective Houston web design can help you increase your revenue. A well-designed website can help get people through your doors and improve your customers’ experience.

While e-commerce stores are gaining popularity, brick-and-mortar stores can still compete by creating a powerful online presence. A unique and strategic Houston web design paired with other digital marketing strategies can boost sales and brand awareness. Therefore, even if you don’t sell your products online, you still need a well-designed website and online marketing strategy to beat out your digital competition.

How Your Houston Web Design Draws Customers to Your Store

One of the first things to consider is how your Houston web design helps attract customers to your store. A well-designed website gives your brand credibility and allows consumers to check out your business before coming in for a visit. Additionally, your Houston web design affects where you appear in search engine results pages (SERPs). Most customers find information about stores near them via online searches. Therefore, it’s important that customers can find your website easily.

On any given day, nearly 50% of store visits are based on internet searches. Studies show that nearly 18% of those visits conclude with a purchase. Therefore, you want to ensure that your website also contains Houston SEO content that will allow potential customers to find you via internet searches. Search engine optimization helps your website achieve a higher ranking on SERPs so that customers can find you easily. This content should include industry- and location-specific keywords to help search engine spiders understand what your business is, where you are, and what products and services you provide.

Using Houston Search Engine Marketing and PPC Campaigns to Build Awareness

Another way you can promote your brick-and-mortar store is using Houston search engine marketing. Search engine marketing helps customers find your website. One method for this is using pay per click (PPC) advertising, which specifically targets audiences you want based on your keywords. The difference between traditional advertising and PPC advertising is that you only pay for clicks, or visitors, to your website. Therefore, the more fine-tuned your Houston search engine marketing campaign is, the better chance your ad finds a customer who will come into your shop.

Additionally, you can use PPC to re-target those who have visited your website in the past. You can use these ads to remind them of your store and encourage them to come into your business. Essentially, this method can help “re-kindle” their interest in your company. Paired with organic Houston SEO content on your website, this can improve your brand’s reach and customer base.

Social Media Marketing for Customer Connections

In addition to your Houston web design, you should also foster customer bonds using social media marketing. Social media platforms are a great place to interact with your customers online, which can increase their desire to come into your store. The more they feel connected to your brand, the more likely they will visit your location. Therefore, it’s important to maintain social media business pages to build relationships with your current and potential customers.

However, you may be thinking that, as a business owner, you have your hands full with your other daily tasks. At Bizopia, we take care of your digital marketing needs to help your business succeed. From website design to social media marketing, we offer comprehensive and individualized solutions to enhance your brand image and get customers through your doors. Our team of experts can build and maintain a powerful online presence for your company.  Call us today at (832) 327-3230 or take advantage of our free website analysis to see how we can help you. At Bizopia, we are here to go above and beyond to help you achieve your business objectives.