Houston social media marketing is much more than posting a Facebook photo once a week. For commercial construction companies, it can be a powerful tool to showcase projects to potential clients and build a solid brand reputation. In fact, having a consistent social media presence can even boost your website’s ranking on Google. By regularly sharing engaging content, you signal to search engines that your business is active and relevant, driving more organic traffic to your site and ultimately generating leads.
Bizopia specializes in creating and managing social media strategies that work for commercial construction businesses. We’ll handle everything from content creation to engagement, ensuring your online presence is strong and aligned with your business goals. Contact us today for a free Houston social media marketing analysis and quote.
Recommended Houston Social Media Marketing Tools
Your target audience consists of working professionals like yourself, who are familiar with and likely use social media regularly both personally and professionally. They’re doing their due diligence by researching commercial construction companies online—checking out Facebook pages, watching project videos, and reading LinkedIn posts to get a feel for the company’s expertise and culture.
To make the most of your marketing efforts, it’s important to focus on the platforms where your target audience is most active and engaged. By focusing your efforts on the right channels, you can maximize your impact and achieve real results.
For B2B marketing, LinkedIn is the top choice. It’s the most ideal platform to showcase expertise, build relationships with potential clients, and generate leads. By actively engaging in construction-focused groups, you can build a reputation as an industry expert and cultivate strong connections with other professionals.
Facebook can also be effective for reaching a wider audience. By sharing engaging content like project photos, employee spotlights, and community involvement updates, you can build brand awareness and connect with potential clients on a personal level. Only around 30% of construction companies are currently using Facebook to promote their business, so there is a lot of space for you to stand out.
While YouTube requires the most time and resources to create quality content, it can be a highly valuable tool for sharing long-form video content like project walkthroughs and client testimonials. Over 60% of construction companies leverage video platforms like YouTube or Vimeo, because video is such a powerful tool. Research shows that 43% of B2B buyers watch online videos to research business products or services.
Using LinkedIn to Build a Strong Professional Reputation
LinkedIn allows you to connect with key decision-makers in other construction companies, architectural firms, development companies, and more. In addition, its advanced search filters and targeted advertising options make it easy to reach the right people with your message. You can pinpoint companies that are actively seeking construction services and connect directly with their project managers or procurement teams.
By sharing informative articles, project updates, and insights into industry trends, you can establish your company as a knowledgeable leader in the Houston construction market. This builds trust and credibility, making it more likely that prospects will choose you for their projects.
Content Ideas for LinkedIn
- Project Showcases: Highlight your most impressive commercial projects with high-quality photos and detailed descriptions of the scope of work. Emphasize unique challenges and innovative solutions.
- Company Culture Posts: Share behind-the-scenes glimpses of your team in action. Highlight employee achievements, company events, and volunteer efforts to show the human side of your business.
- Thought Leadership Articles: Publish articles on topics relevant to your target audience, such as construction safety, sustainability, new technologies, or regulatory updates.
- Client Testimonials: Share positive feedback from satisfied clients to demonstrate your company’s commitment to quality and customer satisfaction.
Making Local Connections with Facebook
Facebook offers a huge potential audience for your brand. While not all of them may be in the construction industry, many are business owners, decision-makers, or influencers who could become valuable connections. Include relevant hashtags like #HoustonConstruction, #CommercialConstruction, or #HTXBuilders in your posts to increase visibility and reach a wider local audience.
You can also take advantage of its robust advertising platform to target specific demographics, interests, and behaviors, ensuring your message reaches the right people. For example, you could target business owners, property developers, or architects in specific neighborhoods or industries.
Content Ideas for Facebook
- Behind-the-Scenes Photos & Videos: Give followers a glimpse into your daily operations, showcasing project progress, team collaboration, and the challenges and triumphs of construction work.
- Company Culture Highlights: Share photos and videos of company events, team-building activities, or volunteer efforts to demonstrate your commitment to your employees and the community.
- Live Q&A Sessions: Host live video sessions where you answer questions about your services, industry trends, or specific projects. This is a great way to engage directly with your audience and establish yourself as an expert.
- Industry News & Updates: Share relevant articles, blog posts, or news stories related to the commercial construction industry in Houston. This keeps your audience informed and positions your company as a thought leader.
Showcase Your Construction Projects on YouTube
YouTube is the second largest search engine globally, meaning optimized videos can significantly increase your visibility and drive traffic to your website. Videos provide a dynamic way to demonstrate your company’s capabilities, giving potential clients a behind-the-scenes look at your projects, processes, and technologies.
Showcase prominent commercial projects in Houston that your company has completed. This demonstrates your experience in the local market and your ability to deliver high-quality results. You’ll want to include relevant keywords like “Houston commercial construction” or “Houston construction company” in your video titles, descriptions, and tags to improve your visibility in local search results.
Content Ideas for YouTube
- Project Walkthroughs: Take viewers on a virtual tour of completed projects, highlighting key features, challenges overcome, and unique design elements.
- Client Testimonials: Interview satisfied clients and let them share their experiences working with your company. This provides social proof and builds trust with potential clients.
- “Day in the Life” Videos: Showcase the different roles and responsibilities within your company, from project managers to field crews. This humanizes your brand and gives potential employees a glimpse into your company culture.
- Educational Content: Create explainer videos that break down complex construction concepts, offer tips for project planning, or highlight sustainable building practices.
- Time-Lapse Construction Videos: Condense months of construction work into captivating time-lapse videos, showcasing the progress of your projects and the transformation of sites.
Social Media Helps Improve Search Engine Rankings
While social media doesn’t directly influence search engine rankings, it plays a pivotal role in boosting your website’s organic traffic and overall online visibility so that your website appears higher on search engine results pages.
Each social media post with a link to your website acts as a potential entry point for new visitors. By sharing engaging content that resonates with your target audience, you can entice them to click through to your website, increasing traffic and signaling to search engines that your website is valuable and relevant.
While social signals like likes, shares, and comments don’t directly affect rankings, they can indirectly influence them. High engagement on social media suggests that your content is valuable and relevant, which can also positively influence search engines’ perception of your brand and website.
Houston social media marketing is a long game, so consistent effort and engagement are key to reaping the benefits for your website’s ranking and organic traffic.
We Can Set Up and Manage Your Houston Social Media Marketing
Houston social media marketing can be a highly effective strategy for commercial construction companies. Even in the B2B space, you’re ultimately targeting individual decision-makers – people who are likely active on social media in their daily lives to find the information they need.
By building a strong presence on relevant platforms, you can engage with these decision-makers where they already spend their time. Share your expertise, showcase your projects, and build relationships that can lead to new business opportunities.
Remember, consistency and quality are key. Posting regularly and providing valuable content will keep your audience engaged and grow your organic traffic results. At Bizopia, we can take care of that for you. We specialize in creating and managing social media strategies specifically tailored to the commercial construction industry. We’ll handle everything from content creation to engagement so you can focus on the day to day needs of your business. Contact us for a Houston social media marketing quote.