Insights

Industry Insights

Houston Digital Marketing: Agency vs In-House

A strong online presence is essential for any Houston business. Whether you're a well-establishe...

Comparing TV, Radio, and Online PPC Ads

Advertising has come a long way since the days of simple radio jingles and primetime TV spots. W...

The Evolution of the Search Engine

Remember the days of flipping through the yellow pages to find a service, or looking through the...

When to Disavow a Backlink: A Guide to Your Backlink Profile

When should you disavow a backlink? Let's start with: What are backlinks? Backlinks are links from o...

Houston SEO: The Average Lifespan of a B2B Website

Just like anything else, websites have a lifespan. This means they eventually need to be updated...

Houston PPC: What is a Reasonable Cost Per Conversion?

Pay-Per-Click (PPC) is a digital marketing strategy where you pay a fee each time one of your ad...

B2B Internet Marketing Strategy with a Houston Agency

Optimize your B2B internet marketing by working with a Houston agency that can help you create a...