Let’s get SOCIAL in 2016. Are you just the slight bit curious about how social media might be helping your competitors? Just a tiny bit? At this point in time, EVERYONE has heard of the main social media outlets (Facebook, Twitter, YouTube, Google+, Yelp, etc) but might still be wrapping their head around HOW social media “works” for companies.
- … that Facebook has more people engaged per month than Google and that you could be interacting with customers RIGHT NOW this very minute?
- … that Twitter has 316 million active users every month and 80% of them are mobile users?
- … the average YouTube mobile user spends 40 minutes per session and over a billion people visit daily?
- … that Google has over 1.17 Billion UNIQUE monthly searchers?
Can you afford to ignore these stats?
Are you willing to see the possibility that social media marketing is transforming the way the world does business online via computer AND via mobile device? Interested yet?
Can social media become a marketing machine for you?
YouTube. Video is THE way to engage and draw customers to your company. You Tube Statistics provide data for the most incredible and under utilized video platform that take your company to new levels if used correctly? Does your company even have a marketable video?
Facebook. You have a personal Facebook account. You post about your family and friends. You like your friends’ pictures of their dogs. How can this behavior POSSIBLY turn into sales? Have you ever considered posting about your company? Sharing with your followers and friends your company’s products and services is the way to go, can you imagine being able to be a part of the discussion?
Google+. Google enjoys 76% of the US Market search-wise, with 89% of all mobile searches. 1.17 billion unique (that’s right, unique – individual) searchers perform 11.944 billion searches monthly. 187 million users utilize Google products (YouTube, Google+, Google Drive, etc) a month. Are you willing to ignore a total optimized web presence opportunity with numbers like these?
Twitter. Have you’ve heard about Twitter and how easy it is to engage with your customers? With 316+million active users a month, sending 500 million tweets a day, and 80% are active on some type of mobile device, Twitter is a great marketing platform.
BUT, I DON’T HAVE TIME.
Want to know what the most common complaint from most companies is? There are solutions to time management and some are easier than others.
Don’t miss out on this invaluable marketing opportunity: OUTSOURCE your social media marketing activities. A good social media marketing company will offer and share strategies, discuss your companies “online personality” upfront, before managing your accounts for you. They’ll do their due-diligence and research potential communities to participate in. If they don’t want to discuss things upfront, RUN. And FAST.
Trust has to be a huge issue – and really should be, but a good social media company will interview the major players or the marketing department in efforts to get the feel for the company. They should inquire about the company’s thoughts on how to handle negative press or reviews while sharing admin rights with key personnel as backup to issues “on the list.” When outsourcing social media marketing responsibilities, your company – AT ALL TIMES – should have access to your accounts, and should be kept in the loop for any necessary password changes. Again, if they don’t… RUN. And fast.
If you are considering outsourcing necessary social media tasks, follow your gut. It’s like choosing friends. Your social media company should be “part of the family” and kept in the loop of what is going on at your company. It’s takes two to communicate. Well, you can talk to yourself, but no one is listening J
Consider taking on social media marketing. Consider calling Bizopia – family owned and operated, in-house online marketing company – for your social media, website and online presence needs. Call today. 832.327.3230